Since January 2025, major publicly listed real estate companies have been revealing their sales performance and land acquisitions for the entirety of 2024, drawing significant attention from the marketWith a steady recovery in market confidence, these companies have adopted a more proactive stance towards acquiring landReports indicate that in December 2024, the sales revenue of the top 100 real estate firms surged by nearly 30% month on month, showcasing a clear upward trend in the industry.

The flurry of land acquisition activities among prominent real estate corporations has become a noteworthy trend in recent weeksFor instance, on January 7, 2024, the Gemdale Group published a report detailing its sales and project acquisitions for DecemberAccording to the announcement, the company recorded a contracted area of 421,000 square meters, with sales reaching an impressive 5.27 billion yuan.

In their announcement, Gemdale included details about a new project— a plot of land designated as P (2024) 180 for a bridge school located in Wuhan City

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This site occupies an area of approximately 23,812.67 square meters and has a calculated floor area ratio yielding a total buildable area of 54,000 square metersThe total transaction price for this land was 354 million yuan, reflecting the government's initiative to enhance educational infrastructure.

Similarly, Poly Developments also shared favorable sales data on the same dayTheir report indicated that in December 2024, they achieved a signed area of 864,100 square meters and a sales volume of 15.005 billion yuan.

Additionally, Poly Developments disclosed that they had recently added six new real estate projects located in several areas including Tianhe District’s Yuancun Erheng Road in Guangzhou, and others in Haizhu District, Foshan, Zhongshan, Sanya, and LanzhouTo secure these plots, the company was required to pay approximately 9.964 billion yuan.

On January 3, Vanke A Company announced significant figures for December 2024, reporting a total contract sales area of 1.727 million square meters with a sales revenue of 23.34 billion yuan

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Throughout the entire year in 2024, Vanke recorded a cumulative contract sales area of 18.107 million square meters and total revenue of 246.02 billion yuanFollowing their sales briefing in November, Vanke also announced four new development projects located in Tianjin, Tangshan, Guangzhou, and Guiyang, covering a total area of 213,000 square meters, with a buildable area of 496,000 square meters at an associated land cost of 236.6 million yuan.

Recent data has indicated a positive trend in the sales performance of national real estate companiesAccording to the China Index Academy, the top 100 firms recorded a total sales revenue of 43,547.3 billion yuan in 2024, reflecting a decrease of 30.6% year on yearHowever, in December 2024, their sales figures showed a smaller year-on-year decline of 3.41%, accompanied by a month-on-month increase of 28.86%. Closer analysis from the CRIC Research Center noted that the sales revenues achieved by the top 100 firms reached 451.39 billion yuan in December, marking a month-on-month increase of 24.2%.

Beyond merely reporting their 2024 sales performance, various real estate firms have also disclosed their operational strategies for 2025. For example, the Binjiang Group emphasized the importance of stability in their sales target, aiming for around 100 billion yuan while maintaining a position among the top 15 sales ranks nationally

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They also aim to lower their interest-bearing debt levels and financing costs while improving their management capabilities and product offerings.

On January 6, Country Garden released an official statement asserting that their core focus for the year would revolve around ensuring delivery of properties and stabilizing their balance sheetThey reported that in 2024, they would deliver over 380,000 properties, with the total delivery volume for 2025 significantly reduced compared to the previous yearTheir conventional sales strategy is crucial for improving cash flow and they plan to capitalize on the peak sales season of the Spring Festival to optimize sales opportunities.

The continued optimism in the sector has been highlighted by industry experts who suggest that with favorable policies in place, the real estate market may experience a sustained recoveryMinsheng Securities noted that during 2024, real estate policies on both the supply and demand fronts worked in concert to support market stability

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Various regulatory measures have been rolled out, from central government initiatives to local policy adjustments, all aimed at enhancing the market dynamicsStrategies such as lowering mortgage rates for existing homes, easing restrictions on purchases and sales, and adjusting transaction taxes have been implemented to encourage activity in the real estate sector.

Huachuang Securities noted positive trends since October 2024, as both pricing and transaction volume showed improvements, with sales areas in the real estate sector showing an annual growth rate of 3.2% by NovemberFurthermore, real estate prices in first-tier cities have surged for two consecutive months, indicating a potential resurgence in buyer confidence.

Changcheng Securities emphasized that the comprehensive combination of real estate policies has maintained a strong impact on the market, with significant optimizations seen in purchase restrictions, down payment ratios, mortgage rates, and inventory clearance policies