The latest announcement from Aokang International indicates a halt to its plans for issuing shares to purchase assetsThe company has stated that this decision will not negatively impact its normal operations and growth trajectoryBehind this confidence lies the culmination of years of strategic development in various sectors, showcasing Aokang's resilience and adaptability.

In today's market, especially where individualism and quality living are paramount, footwear has transcended its traditional role as a mere necessity; it is now a reflection of personal taste and lifestyleMoving into 2024, Aokang is committed to reinforcing its identity as a "Comfort Footwear Specialist." The company plans to diversify its footwear offerings, enhancing the overall wearing experience to be softer, lighter, warmer, and more environmentally friendlyThis strategic pivot indicates a significant trend toward a youthful and fashionable image for their products.

In January 2024, Aokang debuted its New Year limited "Cozy" series in collaboration with the original brand PRONOUNCE, capturing attention at Milan Fashion Week

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This unique blend of comfort and style significantly propelled the brand onto the international stageBy February, the partnership continued to gain traction with renowned Italian designer Alberto Zambelli at the Lineapelle leather exhibition, showcasing the company's commitment to creativity and innovationAokang's "Earth Walker" series launched in May utilized "XL ultra-light soles" and eco-friendly materials, reinforcing its ethos of a lighter lifestyle while responding actively to the growing trend of green consumption.

September saw the launch of the "Comfort Footwear" factory showcase featuring brand ambassador Chen WeitingThis groundbreaking event transformed the production floor into a fashion runway, vividly demonstrating the fusion of traditional craftsmanship and cutting-edge manufacturing practicesAokang’s journey over the past few years indicates its strengthened resolve in product innovation and market adaptation, leaving stakeholders enriched with anticipatory excitement for its future endeavors.

Concurrently, Aokang is making substantial progress in upgrading its sales channels

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The company has been striving to optimize less efficient stores in 2024’s first three quartersFollowing a series of effective adjustments, Aokang’s store count stabilized at 2,321 by the end of September 2024. This not only led to improved sales performance per store but also expedited inventory turnover, injecting vitality into the company's sustainable development model.

Aokang is also venturing into a distinctive path for competitive e-commerce strategiesIn an increasingly saturated online retail market, traditional models have failed to meet the evolving demands of consumersThe e-commerce team at Aokang has adeptly identified market trends and innovation routes by collaborating with external professional institutions and leveraging AI technologiesThey have produced engaging short videos promoted on platforms like Taobao and Xiaohongshu, effectively targeting the 25-35 age demographic and successfully carving out a new trajectory in the casual footwear segment.

When it comes to manufacturing, Aokang embraces the concept of "new production capacity," which has emerged as a resonant theme in today’s industrial landscape

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The government work report in 2024 emphasized the importance of high-tech, efficient, and quality-driven production characteristics that align perfectly with modern economic principlesGuided by this vision, Aokang has undertaken several initiatives aimed at nurturing this new production capacity.

This year, Aokang has invested in upgrading the Ou Bei manufacturing base by introducing various intelligent processing technologiesFor instance, they have implemented a 3.0 version 3D visual roughing robotic system employing smart algorithms to enhance contour recognition and trajectory planning efficiencyAdditionally, an automatic 40-station disc injection molding machine has revolutionized traditional production processes, ensuring more compact and efficient workflows.

The ongoing restructuring of the supply chain illustrates Aokang’s commitment to environmental, social, and corporate governance (ESG) concerns

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Producing “a good pair of shoes” involves not just innovative manufacturing and industry upgrades but also a thoughtful approach to corporate social responsibilityAokang's practices in cultivating new production capabilities reflect its profound technological strength and unique business philosophy while serving as an exemplary model for other footwear enterprises.

Despite the cessation of the outlined asset acquisition strategy, Aokang has firmly established its developmental foundation through years of accumulated strengths in branding, clientele, channel distribution, and product innovationIts proactive endeavors to foster new production capabilities continue to infuse the company with inexhaustible vitality and motivation, establishing a solid basis for transformation and upgrade that empowers Aokang to navigate the complexities of a dynamic market environment.

Looking ahead, Aokang is dedicated to focusing on its core businesses to enhance quality and efficiency while anchoring its strategy around being the “Comfort Footwear Specialist.” There are plans to invest further in product research and development, aiming to introduce innovative designs that will meet the evolving consumer demands and reinforce their market position domestically